Dialed Health turns The FitExpo Anaheim into a wellness experience

Dialed Health expanded across The FitExpo Anaheim with booths, activations and a VIP lounge that tied together fitness, recovery, product sampling and community. The company also used the event to showcase new products, an at-home blood testing program and its growing tie-ins to UFC and firefighter recovery efforts.

Why it matters: - Dialed Health used The FitExpo Anaheim to show how its ecosystem connects workouts, recovery, product discovery and community in one place. - The event doubled as a live showcase for Dialed Health’s consumer products, combat sports partnerships and firefighter-focused health efforts. - The weekend gave attendees a hands-on look at how the brand wants to turn in-person engagement into ongoing app-based rewards and product use.

What happened: - Dialed Health expanded its presence across multiple areas of The FitExpo Anaheim, including the main booth, the VIP X-Lounge, an MMA cage and a Pilates activation. - The brand served as presenting partner of the VIP X-Lounge. - Attendees moved through a scavenger hunt powered by the Dialed Health app and QR codes placed across Dialed-owned spaces. - Each scan earned Dialed Health points that could be redeemed toward Dialed Moods and Dialed Labs products through in-app shopping. - The company staged live training, athlete appearances, product sampling and interactive challenges throughout the weekend.

The details: - Dialed Moods featured Cognition Elixir, new Creatine Gummies and a preview of upcoming Cognition Pouches at the main booth. - The brand introduced new Hydration Packet SKUs in Morning After in Blackberry Acai and Recharge Me in Berry Bliss through product giveaways. - Secret Juice, Dialed Moods’ energy drink made with UFC fighter Paulo Costa, appeared throughout the event. - Dialed Health offered live demonstrations of its at-home blood kit, with nurses administering the tests onsite for VIPs, athletes, influencers and firefighters. - The blood kit demonstrations included interactive challenges with UFC superstars Merab Dvalishvili, Paulo Costa and UFC Women’s Strawweight Champion Mackenzie Dern, along with Dialed Health founder Ali Garawi, Blake Bilder and the Tren Twins. - Firefighters from stations that received Dialed Labs sauna and cold plunge donations through Dialed & Defend took part in the blood kit demonstrations. - Dr. Daniel Higuera, PhD, scientific advisor to Dialed & Defend, joined Garawi to represent the charitable initiative and its focus on firefighter health. - Dialed & Defend is a charitable initiative founded by Garawi that donates infrared saunas and cold plunge tubs to fire stations and first responders. - The initiative is preparing to launch a firefighter-focused blood testing program that will include recurring blood testing and firefighter-specific biomarker insights. - The MMA cage featured live Muay Thai classes from three-time Muay Thai World Champion Salah Khalifa, known as Salah Beast. - MadHouse Gains Asylum brought fitness challenges, contests and high-energy programming to the cage. - The cage also hosted meet-and-greets with Jo “The Machine” Palacios, Merab Dvalishvili, Mackenzie Dern and Paulo Costa. - Dialed Labs is an Official Partner of UFC and the Official Sauna and Cold Plunge of UFC. - The Pilates activation ran with classes led by Saddle Social on Saturday and MadHouse Gains Asylum on Sunday. - Dvalishvili, Dern and Costa joined attendees in Pilates classes during the weekend. - VIP guests at the X-Lounge bar sampled Dialed Mood’s Social Elixir.

Between the lines: - Dialed Health is positioning itself as more than a product brand by linking retail, testing, recovery and live events into one consumer journey. - The app-based scavenger hunt suggests the company is trying to convert show-floor traffic into longer-term engagement after the event ends. - The firefighter testing program extends Dialed & Defend beyond equipment donations and toward health monitoring, which could deepen the initiative’s role with first responders. - The heavy UFC presence reinforces Dialed Health’s push into combat sports culture as a distribution and brand-building channel.

What’s next: - Dialed & Defend is preparing to launch recurring blood testing and firefighter-specific biomarker insights for participating stations. - Dialed Health is likely to keep building around connected live experiences that tie event participation to app usage and product redemption. - The company’s UFC-linked activations and recovery offerings suggest more crossover between fitness events, combat sports and wellness retail ahead.

The bottom line: - At The FitExpo Anaheim, Dialed Health turned a trade show footprint into a connected wellness ecosystem, with products, recovery tools, athlete access and health testing all tied together.