Areteworks spotlights Steven Liu’s 30 years of healthcare design experience

Areteworks Product Design is highlighting co-founder Steven Liu’s three decades in medical device design as the company pushes UX/UI and human factors work for healthcare products. The Los Angeles firm says that experience helps teams build more intuitive devices and applications, from research through FDA-ready documentation.

Why it matters: - Healthcare products are easier to adopt when interfaces, workflows and usability are built around how clinicians and patients actually work. - Areteworks is positioning Steven Liu’s experience as a practical advantage for teams building medical devices, healthcare applications and scientific instruments. - The firm says its process can support development and FDA submissions when needed.

What happened: - Areteworks Product Design, Inc. highlighted co-founder Steven Liu’s more than 30 years of healthcare design experience. - The Los Angeles-based firm said Liu’s background strengthens its UX/UI design and human factors practice. - The company was founded in 2002. - Liu began his career in 1992 at Hauser Design, then one of the top three medical product design firms in the U.S. - Liu later worked with several startups before returning to healthcare and co-founding Areteworks. - Liu said the firm focuses on listening closely to what users need, including needs they do not express directly.

The details: - Areteworks specializes in UX/UI design and human factors for medical devices, healthcare applications and scientific instruments. - The firm combines clinical insight, UX/UI design and human factors, and it tailors work to each project’s needs, timeline and budget. - Liu’s work includes contributions to Class II and Class III medical devices. - Liu’s work has been featured in Forbes ASAP and Smart Computing. - Areteworks’ portfolio includes contributions to Edwards Lifesciences’ HemoSphere, Medrad’s Mark 7 Arterion, and Thermo Fisher Scientific’s NanoDrop One and OMNIC Paradigm. - Those projects span critical care, medical procedures and scientific workflows. - For Medrad’s Mark 7 Arterion, Areteworks designed the touchscreen user experience. - In a Bayer survey of 125 customers across four countries, 97% said they would recommend the system and 92% saw an advantage over their previous injector. - Areteworks draws on decades of observation in surgical suites, ICUs, cath labs and laboratories. - The firm provides user research, clinical workflow design, prototyping and usability testing. - Clients work directly with Liu from research through design, alongside product, engineering and human factors teams. - The company says that continuity helps keep research insights connected to the final design. - Anxiety Maps can be used to document where confidence breaks down and translate those findings into design decisions.

Between the lines: - The announcement is less about a single product launch and more about credibility in a field where workflow errors can affect safety, speed and adoption. - By emphasizing direct client collaboration and FDA support documentation, Areteworks is appealing to regulated product teams that need design and compliance to move together. - The focus on observation in clinical settings suggests the firm is selling domain-specific usability knowledge, not just visual interface design.

What's next: - Areteworks is continuing to market its experience to teams building healthcare and scientific products. - The firm says clients can engage it for UX reviews, workflow design or usability testing depending on project needs. - More information is available on the company’s website. - Media inquiries can be directed through the company’s contact page.

The bottom line: - Areteworks is betting that deep healthcare design experience, paired with human factors and UX/UI work, can make complex products simpler to use and easier to bring to market.